Guest Author: Jennifer Barrell, Aptify
The key to membership retention? Attaining members in the first place!
While it’s obvious, it’s not nearly as easy as it sounds. First impressions are notoriously important. When you meet somebody face to face, you can read their body language, answer questions, and give them a custom sales pitch. Online, you really don’t have any of those options.
That’s the challenge with membership signups, and also the opportunity.
The smoother your online sign-up process is, the more members you’ll convert and/or steal the occasion from competitors. Now, increasing membership retention by creating a superior signup process doesn’t necessarily mean you have to redesign your entire website or process—there are several relatively easy things you can do that prospective members will appreciate.
The ability to eliminate things that frustrate users and provide them an experience that exceeds their expectations can make all the difference in the world.
With that said, let’s jump into five ways to level up your membership sign-up process!