Guest Author: Tim Ebner, Associations Now
The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members.
How to hack it? It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. Kerri McGovern, director of membership, says ASID is experimenting with the platform’s photo and video ads. “This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We are doing a small buy to test messages.”
Why does it work? Interior designers are obsessed with Instagram. They use it to market to clients, crowdsource design ideas, and network with other professionals, McGovern says.
