Guest Author: Arianna Rehak, Matchbox Virtual Media
Concerns about the spread of Coronavirus (COVID-19) have had associations facing incredibly challenging dilemmas in planning for their in-person conferences. Many are fearful that a last minute cancellation will derail plans, and lead to extreme revenue losses. But what if this undesirable situation could be circumvented by changing up the game plan a little?
It’s no surprise that many are responding by considering virtual access. But particularly for those whose conference is set to take place in the short term, the task of preparing virtual sessions with such a rapid turnaround feels like a daunting task. And worse, for those who planned by offering a livestream, a full-on cancellation would derail the whole thing.
Here’s our contingency plan advice:
Hold the bulk of your virtual component at least a couple months after your in-person is scheduled, and offer this alternative to those who need to cancel.