Guest Author: Alliance by Protech
Here are four strategies that will help set the foundation for strong communication between members and staff.
There’s no substitution for face-to-face member engagement. We all know it’s challenging in practice; it’s so much easier to make a phone call or send out an email and hope for the best. Unfortunately, easier isn’t always better.
While it takes time and effort—especially when your members are spread through the country, or even the world (!)—your association will be better off for getting up close and personal with members.
Face-to-face engagement promotes improved communication between members and staff, setting the foundation for a stronger association overall. By creating opportunities to engage with members on a more personal level, everyone feels a deeper commitment to their organization. Here are a few ideas to get started:
1. Visit Chapters in Person
When’s the last time your membership engagement team met with association chapters in person? If it’s been a while since staff communicated with chapters offline, consider making a trip to actually meet the people behind the emails and phone calls. If you have the resources to scale up your in-person engagement, tour multiple chapters to learn about the issues affecting members by region.
