Low-Cost Ideas to Engage and Retain Members

Associations are rallying and coming up with solutions they might not have thought of before the pandemic. Here’s a look at what one small-staff association with a tight budget is doing to keep its community close in difficult times.
Illustration of 5 people peaking out of their computer screens and holding hands

Guest Post: Lisa Boylan, Associations Now


In a recent article, I covered member engagement strategies some larger associations with deeper pockets were using.

I also wanted to see what smaller associations were doing to engage and retain members with fewer resources. I spoke with Lindsay Currie, CAE, executive officer of the Council on Undergraduate Research (CUR), who shared four ideas.

Talk it out.
People are lonelier and more isolated than ever, she said. They don’t have typical pathways to interact with colleagues in their own organizations, and they aren’t meeting new people at in-person conferences. Recognizing that members were missing the connectivity of community, CUR established CUR Conversations, a low-cost way for members to connect on a video-calling platform.

Related Posts