Guest Post: Carol Blattau, Mariner Management
We know that chapters are often in the position to pivot more readily than national when the need arises. We’ve seen it happen over and over again especially in 2020. So now the question is how can we harness that agility with the right support and permissions, and perhaps financial resources, on a larger scale?
We explored this question on February 24 in 3 Ways to Tap Chapter Relevance in 2021, focusing on ways we can tap into our chapters’ successes thus making them a part of our overall membership strategy. We shared several success stories where chapter-generated programs became role-models for their associations and how we can make the case for chapters to our bosses. Below is a snapshot of what we discussed. Be sure to listen to the full webinar here.
Three ways to tap chapter relevance:
Geography Driven Issues. Local remains critical, especially around advocacy and public policy. Chapters can better focus on these geography-dependent issues and topics as well as foster relationships tied to these geographic identities. Chapters can also act as conduits for hybrid and smaller in-person meetings/events. Tap into those chapters that have found ways to connect members on local issues like AGC chapters that sourced PPE for members and NACE Maine Chapter that launched #postponedontcancel, an information campaign for the industry.*
