Guest Author: Alex Beall, Associations Now
Few organizations measure their association chapter ROI. Here’s why they probably should.
The 2016 Chapter Benchmarking Study by Mariner Management & Marketing found that only 5 percent of organizations actually measure their chapter ROI, which means some may be contributing too little or too much to their chapters.
For a parent organization, chapters drive overall success by delivering member value at the local level. By measuring chapter ROI, an organization can justify chapter-related spending and resource provision and improve chapters’ performance.
- Discover member value
- Make a financial assessment
- Determine metrics
- Invest accordingly