Guest Author: Callie Walker, MemberClicks
Think about everything you do (work-related) on a day-to-day basis. What do those tasks all boil down too?
Likely, engagement and retention.
But when measuring those two elements – engagement and retention – how is your association performing? Is event attendance up? Are renewal rates down? Are recruitment levels at a standstill? More importantly, why?
You obviously want high levels of recruitment, engagement, and retention, but what’s the bridge between wanting and having? It really all boils down to one thing: understanding your members.
