Guest Author: Tim Ebner, Associations Now
The International Coach Federation onboards new members using a live webinar to introduce them to key benefits and services. This early engagement opportunity also helps boost first-year retention.
How to hack it? One of the first touchpoints that Don Whittle makes with new members as director of member experience at the International Coach Federation (ICF) is via an onboarding webinar.
“Videoconferencing helps our large organization feel smaller and more personal,” he says. “Our members value that personal touch, and it helps make our global community feel much more tangible.”
During each webinar, Whittle reviews member benefits and services, demonstrating how to find and use key online tools and resources. “Most of our members aren’t digital natives,” he says. “It’s wonderful to show them the ins and outs of our site and answer their questions in real time.”