Membership Marketing Benchmarking Report

MGI's Membership Marketing Benchmarking Report gives individual and trade association leaders the tools they need to evaluate their own membership marketing strategies and tactics.

MGI’s research team is excited to share the results of our 12th edition of the annual Membership Marketing Benchmarking Report. This edition provides critical benchmarks for you and the leadership of your association to evaluate your membership marketing strategies and to understand what practices correlate with improved membership outcomes.

About the handout
Marketing General
Associations, Chapters
Marketing & Branding, Membership Renewals, Membership Recruitment, Membership Retention
New Member Engagement Study