Member Loyalty Study

What’s driving member retention? Where do different segments of members fall within the loyalty spectrum? How do members like to consume content?
DESCRIPTION

Member retention is key to association survival. However, far too few organizations are proactive about understanding retention warning signs and keeping up with the changing needs of their membership. The 2017 Member Loyalty Study provides a deeper look into:

What’s driving member retention? Where do different segments of members fall within the loyalty spectrum? How do members like to consume content, and what channels are most effective?

Project info
Author
Community Brands
Category
Associations, Chapters
Tags
Membership Retention, Chapter Finances, Membership Renewals, Chapter Communications