Guest Author: Tim Ebner, Associations Now
Big data holds big promises—including artificial intelligence, machine learning, and the blockchain—you may not be quite ready for that leap into the future. You can still put your data to work by focusing on small-data projects that immediately improve the member experience.
These days, talk of big data is everywhere, especially its potential to power innovations like artificial intelligence, voice-enabled apps, and the blockchain. But when I talk to association professionals about these emerging tech trends, I see one of two reactions: excitement or blank stares.
The fact is that data modernization is an ongoing process to prepare for the future, but not all associations are quite there yet. That doesn’t mean you can’t put your data to good use in smaller ways—a point made this week in a conversation in Collaborate, ASAE’s online member community [member login required].