Guest Author: Tim Ebner, Associations Now
The earliest member interactions can lead to long-term member engagement. If your onboarding program needs a shot of energy, consider these small tweaks to make the welcome feel more personal and relevant.
Too often associations have a “set it and forget it” mentality when it comes to member onboarding.
Maybe you have an automated or drip email campaign or rely on a welcome packet full of information for members.
Either way, Ashley Uhl, CAE, founder of Association Think, says you could be contributing to information overload.
“Many associations fall into the same traps,” she says. “You find something that works and stick with it. For most associations, what works is—to put it bluntly—welcome overload.”
In her roles as both a membership professional and consultant, she’s worked to streamline the onboarding and orientation process for associations.
