Guest Post: Rasheeda Childress, Associations Now
The Illinois State University chapter of the American Marketing Association joined forces with local businesses slammed by the pandemic economy to provide digital marketing support. Not only did students get experience, but stores got a sales boost from a better online presence.
The pandemic has taken its toll on businesses across the nation. Recognizing this, the Illinois State University chapter of the American Marketing Association teamed up with the city of Normal to help businesses hurt by the pandemic. Through the Small Business Relief Program, the city provided businesses financial support for digital marketing. The AMA chapter then got involved by providing students, who were compensated, to do the digital marketing.
“Through AMA, we went to our members and saw who would be most qualified and who was interested,” said Sebastian Diaz, the chapter’s vice president of operations. “We had some interview processes to see who would fit where and see what skills they could bring to these businesses.”
Students, in three-person teams, were selected to provide businesses expertise in a specific area. Diaz, a marketing major in the 2022 class, and his team worked for the outdoor store Wild Country. One person on the team handled Facebook, the other Instagram, and Diaz worked on the store’s website.