Guest Author: Ernie Smith, Associations Now
Your organization may emphasize yearly membership, but a huge amount of consumer interest is currently focused on monthly, often digital, subscription services. Could your association bring its best membership ideas to a new model?
How many things do you subscribe to? Have you actually written it down?
Certainly, I could name a few things that I embrace wholeheartedly, like Blue Bottle’s monthly coffee deliveries and the content creators I support on Patreon. Obviously, Hulu and Netflix are on the list. I’ve given money to big services, like Dropbox, and small ones, like Setapp, which I wrote about last summer.
But putting the math together, suddenly the numbers might seem pretty stark. Every month, I (and probably a lot of other people) pay a good chunk of money just to use service-based platforms as a part of my daily life. Recently, the tech startup Instamotor put a number to this: Nearly 1 in 10 young adults spends at least $200 monthly on subscription services. (The survey was meant to point out that if millennials spent that money on buying a car instead, it would be totally doable.)
