At the 2018 CEX Conference, we worked with CXPA in Focus 1 to explore member journey mapping and how to optimize national and chapters.
Our journey mapping resources are here to help chapters better understand their members and improve the membership experience.
Member journey mapping leads to empathy. You understand how prospects and members are interacting with your association and what they’re thinking.
The goal of member journey mapping is to understand the chapter and National membership experience from the member’s viewpoint, so you can discover ways to improve their experience and increase their engagement.
We’ll be working to walk through how to start mapping out your members’ experiences to find the overlap – the opportunity – between National and local, we’ll get you thinking about your members and answering key questions.
The Association Component Exchange (CEX) is a one day forum for association professionals who manage, nurture, and work with chapters or components. Here's 10 reasons why you should attend the 2018 CEX conference!
When was the last time you checked in on your members? Here are 5 ideas to improve your member experience and get on the right track with your association.
To align what you do with member needs, you need to stop talking and start listening. Think of how powerful such a simple strategy can be for a membership organization.
Are the national-chapter relationships of your association best described as ‘strained’? Your organization is not alone. Read what CEOs think of chapters.
Strategy goals focused on shifting your attention toward association's members, methods to help you understand your members better, and a success stories.