At the 2018 CEX Conference, we worked with CXPA in Focus 1 to explore member journey mapping and how to optimize national and chapters.
Member journey mapping leads to empathy. You understand how prospects and members are interacting with your association and what they’re thinking.
The goal of member journey mapping is to understand the chapter and National membership experience from the member’s viewpoint, so you can discover ways to improve their experience and increase their engagement.
In this post, we hear how six component relations professionals (CRPs) use tech tools to provide resources to chapter leaders.
We’ll be working to walk through how to start mapping out your members’ experiences to find the overlap – the opportunity – between National and local, we’ll get you thinking about your members and answering key questions.
The Association Component Exchange (CEX) is a one day forum for association professionals who manage, nurture, and work with chapters or components. Here's 10 reasons why you should attend the 2018 CEX conference!
Strategy goals focused on shifting your attention toward association's members, methods to help you understand your members better, and a success stories.
Member journey mapping will help your organization better understand your members - and in turn, increase engagement and retention. It really all boils down to one thing: understanding your members. Follow MemberClicks step-by-step process to creating a member journey map and walk a mile in your members' shoes.