Journey Mapping

Our journey mapping resources are here to help chapters better understand their members and improve the membership experience.

"The chapter experience can be one of the biggest drivers of member retention. If we're investing in them, it increases our national retention rate and growth rate."

Trevor Mitchell, Executive Director of Membership & Technology, ARMA
Why One Chapter Went Rogue

11 May: Why One Chapter Went Rogue

Learn a lesson from Peggy Hoffman, President and Association Manager for Mariner Management, on how not to respond to a rogue chapter within your association. In this situation, a chapter was embezzling, and the national organization concluded that if one chapter was doing it, there might also be others.