Our journey mapping resources are here to help chapters better understand their members and improve the membership experience.
The traditional model of volunteering doesn’t always work for members, especially if you have a global network of chapter affiliates. Hear from Lindsay Currie, the Director of Stakeholder Engagement from the Regulatory Affairs Professionals Society (RAPS), on rethinking volunteer pathways for members.
Member journey mapping will help your organization better understand your members - and in turn, increase engagement and retention. It really all boils down to one thing: understanding your members. Follow MemberClicks step-by-step process to creating a member journey map and walk a mile in your members' shoes.
Building volunteer bench strength requires a wide roster of members. When you’re assembling a qualified team, be on the lookout for these four types of volunteers, and be ready to provide the support they need. Learn the four types of association volunteers you already have and how to support them.
The National Confectioners Association (NCA) conducted a member listening tour to hear members’ concerns and share data that helped win them over. Read about the 4 lessons NCA President and CEO John Downs learned from these member listening tours and how to apply them to your association.
Has your association ever hired a “secret shopper” to evaluate your customer service? Looking to improve your member join and renew experience?
"The chapter experience can be one of the biggest drivers of member retention. If we're investing in them, it increases our national retention rate and growth rate."
Learn a lesson from Peggy Hoffman, President and Association Manager for Mariner Management, on how not to respond to a rogue chapter within your association. In this situation, a chapter was embezzling, and the national organization concluded that if one chapter was doing it, there might also be others.
Association chapters and their parent organizations share a common mission, but they may at times clash over competing programs or chapter compliance issues. Component relations professionals who have tackled those challenges share their advice.
Understand how to identify and share key benefits, needs, and challenges that are unique to organizations with multiple chapters, branches and affiliates through survey results from the Multi-Chapter Benchmarking Survey Report.