Since the onset of the pandemic, many associations have offered their virtual conferences for free. But new formats require new platforms and technology, and for many groups, the free model is no longer sustainable. So, what’s the best pricing strategy to take?
Leadership & Management
Our leadership & management resources focus on helping association professionals with topics like awards and incentives, chapter communications, engagement, and more!
Instead of thinking of events as starting and ending within a few days, consider these 3 ideas for turning them into year-round engagements.
When it comes down to it, making collaboration software such as Microsoft Teams, Slack, and Asana work effectively comes down to people—not the tool itself.
Outlook for in-person chapter events in 2021 and how to help chapter leaders decide whether to host an in-person, hybrid, or virtual event.
Chapter leaders are eager to get back to in-person meetings. But are in-person events a responsible and viable option for the near future?
Chapters are essential contributors to our association’s bottom line by delivering member value through education, volunteering, and networking.
Not every type of remote engagement has to look like a videoconference. When you’re trying to reach your members in today’s largely virtual environment, clever content deployments are key to keeping audiences’ attention.
The Illinois State University chapter of AMA joined forces with local businesses slammed by the pandemic economy to provide digital marketing support.
Instead of overwhelming new members with a long list of benefits in a traditional printed brochure, the International Society of Arboriculture uses email to give them a handful of easy first steps to get involved.