Are chapters worth the effort? According the 2016 Chapter Benchmarking report, associations lean on chapters for member engagement, leadership development, membership recruitment, marketing/communications and local resources – rating these elements as ‘absolutely essential’ to ‘essential’ roles.
Our membership recruitment resources will help ease the membership recruitment process. We share ideas for engaging, recruiting, and marketing to members.
Member retention correlates with the long-term stability of your association. What do you focus on for member recruitment? The American Chiropractic Association (ACA) saw member churn. It’s a cycle many associations know well but, for one reason or another, don’t try hard enough to break.
As of 2015, millennials officially make up the largest population within the U.S. workforce. With 53.5 million millennials. How is your association utilizing the millennial generation? Here's 3 ways millennials strengthen the association workforce.
In many businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. Here’s a list of referral marketing “dos” and “don’ts” that will help you proactively convert happy customers into reliable revenue-drivers.
Offering members what they want, when they want it, isn’t a luxury any more. Understand the 7 offering for your association’s virtual membership program.