Member journey mapping leads to empathy. You understand how prospects and members are interacting with your association and what they’re thinking.
The goal of member journey mapping is to understand the chapter and National membership experience from the member’s viewpoint, so you can discover ways to improve their experience and increase their engagement.
Craft breweries are becoming a major economic force in many communities. Associations looking to build a strong chapter system would be smart to take notes.
get the details of some membership hacks implemented by two innovative associations. Find out why they worked and how you can bring similar programs to your organization.
AAP incentivize members who recruit members in August. For each new or reinstated member who joins, the referring member gets entered into a raffle.
During a market research project of approximately 500 associations, our team learned much more than we anticipated about the membership prospect experience.
In many businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. Here’s a list of referral marketing “dos” and “don’ts” that will help you proactively convert happy customers into reliable revenue-drivers.