You don't need Lady Gaga on stage to glam up your chapter awards. But if you've been following the same old script for years, it's time to rethink it.
Chapter awards get a lot of buzz for a day or two when winners are announced. But after that? How can you make chapter awards more meaningful to winners?
Chapter awards should be a popular event. If chapters are bored or think the process is daunting, your program might be considered a Pain-In-The-A** (PITA).
Chapter awards are a longtime tradition for associations, but since it's spring cleaning season, maybe it's time to give them the Marie Kondo treatment.
Chapters live and die by their educational events. Most of their revenue comes from event registrations, sponsorships, and exhibition fees.
A virtual chapter might fit in with an increasingly digital-first world, but it can also present organizational obstacles.
The first few months after they join your association, a new member is evaluating whether they made the right choice. Has membership met their expectations?
Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. It is the ultimate engagement tool.
Member journey mapping leads to empathy. You understand how prospects and members are interacting with your association and what they’re thinking.
The goal of member journey mapping is to understand the chapter and National membership experience from the member’s viewpoint, so you can discover ways to improve their experience and increase their engagement.