Guest Post: Carol Blattau, Mariner Management & Marketing
Hard to believe the holiday season is upon us already! Could this mean it’s time to take stock in this past year?
Here’s a thought: How about we switch that up a bit and instead of just looking back at what worked and didn’t work, let’s look ahead by strategizing on how we can build on the lessons we learned in the past 2 years.
This is exactly what a group of CRPs did earlier this month when they convened for another of our online idea swaps where they shared stories, ideas, and more. We don’t have the answers yet but below are a few takeaways from the swap on ways we can use those lessons learned to shape a more positive future. Or, as in some cases, translate the lessons into powerful questions to explore.
We discovered some unmet needs. For example, our virtual events brought in those that don’t usually come to in-person events. We’ve always defined our chapters in terms of these events, but now we’ve discovered that there are other things people need and want from our chapters. So, how can we build on that excitement and not lose those new connections we made? That is, how are we going to keep those members that came out of the woodwork still engaged as we return to normal? What can chapters do beyond events? Hmmm…
