If you’re like most component relations professionals I know, your main goal at work is to find ways to help your local chapters grow.
Wouldn’t it be wonderful to see more members showing up to chapter events, getting involved and even volunteering more?
And what about member retention? What if you could put a stop to the trend of members slowly disappearing, never to be seen again.
When you show up at leadership meetings, you get to be the rockstar who shares that local efforts are paying off with boosted member engagement and higher retention rates. Look at you…proving your value!
But here’s the problem: Your chapter volunteers and leaders are stretched too thin and have no bandwidth to focus on the important stuff like delivering value to members.
(If you’ve ever asked your local chapters for the latest data on membership growth and wondered how this simple request somehow started a small war between National and chapter leadership, this is why.)
The truth is chapter volunteers and leaders sign up because they want to make an impact by spending their donated time on meaningful and satisfying work. By dumping administrative “busy-work” at their feet, you leave them feeling overwhelmed, unfulfilled, underappreciated, and worse—bitter that they aren’t getting to make the impact they signed up for.
With narrow bandwidth and decaying attitudes, there is little room to focus on signing up new members at the chapter level—making it a sore subject for the next 100 years.
But, maybe, improving growth is not so much about getting new members as it is fixing the hole in the bucket that is membership retention. Attracting new members is the (relatively) easy part—it’s convincing them to part with their hard-earned cash on an annual basis that’s the real challenge.
The good news is you’re not alone. Most associations struggle to retain members by delivering value at the chapter level—citing membership retention as one of their biggest headaches.
But all is not lost! This headache can be beaten.
Remove the administrative burden placed on local chapters and you won’t just be creating a more meaningful experience for your chapter volunteers and leadership. You’ll also free up more time for local chapters to connect with members, create engaging moments, and prove the worth of that annual membership.
And ultimately, this is how you beat the beast and reverse retention decline—resulting in multilevel growth.
Now, I’m not just telling you all this to give you false hope…these are the ACTUAL benefits that Billhighway has helped numerous organizations realize. And, we CAN help you too!
Start with a demo and see how Billhighway can free up time and resources to set everyone up for success.
Make it your goal to do more, impact more and grow more in 2019. We’re here to help!
