Guest Post: Christina Tomlinson
Instead of thinking of events as starting and ending within a few days, consider these three ideas for turning them into year-round engagements that will educate and inspire attendees over the long term.
Events are unique opportunities that can boost member engagement across a diverse range of contexts, but they’re often frozen in time over a few days. Momentum ramps in the lead-up to the event, then everyone goes home, and that’s it— until it’s time to start promoting the next one.
What if you could build on the pre-event momentum your association creates and keep the conversation going to engage, empower, educate, and inspire your membership 365 days a year? While virtual and hybrid events are a start, they too are typically limited in duration.
Instead, take advantage of the wide-open window of opportunity between each event. Use these three strategies to turn your association events into year-long engagements:
1. Curate and share evergreen (versus time-bound) content on multiple channels. The value of event content doesn’t diminish unless you keep it frozen in time. Key takeaways and insights from sessions can hold as true two days post-event as 352 days after the fact. It’s as simple as rethinking how the content is packaged and when and where it’s shared.