Guest Author: Rasheeda Childress, Associations Now
As the number of organizations participating in the post-Thanksgiving charitable holiday swells, it can be harder to get a foothold with donors. Fundraising experts give tips to help you distinguish yourself and make the most of #GivingTuesday.
Giving Tuesday, the annual charitable holiday, has become a big day in association fundraising. So big, that your members are sure to receive an avalanche of requests for donations ahead of December 3.
“It’s a crowded landscape,” said Natalie Zundel, CFRE, president and founder of Raise Well. “Your members are going to be getting emails from every other nonprofit or association that they’re involved with on Giving Tuesday.”
To stand out, fundraising experts say associations should do a few things…