Guest Author: Alex Beall, ASAE
Chapters provide the help associations need to reach members locally. But to keep things running smoothly, associations must find solutions to make sure components have the help they need to fulfill that purpose.
An association’s hope for its chapters is that they act as an extension of the organization, helping further its mission and meet its goals. And, for the most part, chapters pull through by increasing member engagement, recruiting and retaining members, providing leadership development, and handling marketing and communications efforts at the local level.
But associations must also deal with the reality that their volunteer chapter leaders are not experts in association management. And without the proper guidance or resources, chapters may struggle to meet the expectations of both members and the parent association. In an effort to strengthen chapter operations, organizations have found different solutions for providing their chapter leaders the practical support they need.