Guest Author: Sophia Conforti, Associations Now
Need more chapter volunteers? Develop your recruitment strategy. Also: why you should start a mentorship program.
Every chapter gets by with a little help from its volunteers. If your chapter is in low supply, try these volunteer recruitment strategies from Peggy M. Hoffman and the YourMembership blog:
Build a team dedicated to improving the volunteer pool. “You can call it the membership engagement team, welcome team, or the talent council,” Hoffman says. Whatever the name, use this team to “seek ‘talent’ (aka volunteers) and match them to cool opportunities (aka jobs).” Consider interviewing members to learn more about their skills and preferences.
Try microvolunteering. Members are busy and might not have the time to commit to a long-term volunteer program. “Micro-volunteering is small, bite-sized volunteer opportunities that can take anywhere from a few minutes to a few hours to complete,” Hoffman says.