Guest Author: Amy Hufford, ASAE
Some fresh marketing techniques might help increase your member acquisition rate. Here are three approaches to test with prospects.
Membership managers and directors have a tough job. They’re usually responsible for increasing membership, but at the same time, they have to depend on other association leaders to execute some of their ideas for bringing new members in the door.
Often, all you need is a plan to get started on a growth strategy for new-member acquisition. In my experience, there are three simple ways to inject new energy into marketing and communications efforts that drive membership growth.
Use BOGO Marketing
Take a page from the retail marketing playbook and offer a “buy one, get one” deal.
When hosting a low-cost event—whether it’s an online seminar or in-person gathering—consider allowing members to register with a guest for free or at a very low price.