Author: Michael Hickey, Associations Now
The social media company has made it possible for Instagram Live users to donate directly to organizations during livestreams. Also: See what association professionals are saying about ASAE’s virtual MM&C Conference.
Looking for a new way to raise funds for your cause? Nonprofits can take advantage of a new feature for Instagram Live that allows Live viewers to directly support approved organizations, The Verge reports.
“Livestream hosts can decide what organization they want to support, and during their show, they’ll be able to see how much money has been raised as it’s happening, along with how many people are supporting the cause,” says The Verge’s Ashley Carman.
Now, hosts can decide to make their live session a fundraiser from the beginning of the stream. “The company already offers a donation sticker for Stories, but this new functionality brings the idea to the newly popular livestreams,” Carman says.
