Put a new spin on the online format to attract a bigger audience. Also: how your digital devices can actually boost productivity.
Webinars are a great tool for associations to deliver relevant, helpful content to members without breaking the bank. And to make the most of them, you’ll want as many members as possible to attend. How do you drive registrations? Try a couple of out-of-the-box ideas, suggests MemberClicks’ Callie Walker.
Rebranding your webinar as a live event may attract more members—especially younger ones—as it will be seen as a more casual and interactive experience. “Think about how popular livestreaming is among millennials and Generation Zers. By tying your content offering to a format they’re familiar with and enjoy, you might actually garner more interest,” Walker says.
You can also incorporate an exclusive giveaway available only to those watching the webinar live. The giveaway could be something like a free event registration or a book signed by the presenter, Walker says.