Boosting membership and volunteer engagement—from Traditionalists to Millennials
Conference season has definitely begun! It’s been so fun hanging out with a bunch of you at Xperience and I’m excited to see even more of you at ASAE’s upcoming MM&C Conference in a week. In the meantime, I have some goodies from the Billhighway blog for you to chew until then.
This month, I’ve collected a couple of articles containing some really unique ideas for boosting member, staff and volunteer engagement across multiple age groups.
Read about creating a mentoring program that keeps both your younger and older members engaged, and the key to attracting mission-driven millennial talent and volunteers to your chapters. I think you’ll find value in the new perspectives presented by these articles and that they take you a step closer to strengthening your association.
How NAIOP Launched a Chapter Mentoring Program to Engage Members of All Ages
What if you could create a mentoring program that benefited both your younger members and older members at the same time? NAIOP found that while their younger members most valued the professional development provided by a mentoring program, older members valued the development of new perspectives and leadership skills. Which meant that while both groups could benefit from a mentorship program, they needed to participate with opposite roles—mentor to the mentee.
Read about the mentor model that inspired NAIOP’s adoption of a similar mentoring program, how it works and their plan to roll out a program that would work for even their smallest chapters.
How Associations Can Make a Match With Millennials
A recent study produced by the strategy firm, Department26, reveals what is really important to millennials in the workplace and why associations mights be the perfect place to fulfill their needs. This article, published by Associations Now, breaks down what millennials are actually looking for in the workplace, which may not align with some assumptions about what they need. Similarly, these lessons can be applied to how you can attract and retain the younger generation as chapter volunteers.
Read about how your mission can help you attract millennials to your chapters and why strong leadership and opportunities to make an impact are key to keeping this generation engaged.
