Trust, Transparency, and Listening. What do they all have in common?
It’s officially summer! Time for sunny days, vacations and soaking up the rays. I can’t wait to get outside, do some camping with my family and be on the hiking trails. What are you looking forward to this summer?
This month, I wanted to highlight a few blog posts from the Billhighway Knowledge Bank, which stress the importance of listening in chapter relationships. Read about how to change the conversation between your chapters to foster trust and transparency. Then, learn what kind of questions you should be asking members (and chapter leaders) to find the pain points in your association and how to leverage small data to improve the member experience. I hope you find these articles helpful. Perhaps you’ll even want to share them with your chapters.
The Power of Listening in Transforming Your Relationship with Chapters
Have you ever been frustrated by lack of data transparency between you and your chapters? Or felt like communication between your chapters revolved around administrative asks instead of resources and advice? If your answer to either of these questions is yes, Cindy Anderton from the Association for Vascular Access (AVA) has some advice for you.
Read about how Cindy changed the conversation and began to earn the trust of AVA’s networks, resulting in greater transparency and stronger relationships.
Member Needs: Master the Art of the Follow-Up Question
Listening—it’s vital to any good relationship. When an association listens well, they can improve the member (and chapter) experience and understand why some members don’t come back. But, it’s up to you to ask the right questions.
Read about the power of follow-up questions and how NAHB used this simple strategy to spot members’ pain points when joining or renewing at the local and National level.
Put Small Data to Work For Your Members
While big data holds big promises, the fact is that data modernization is an ongoing process and many associations are not quite there yet. However, this doesn’t mean that you can’t put small data to work in projects that can immediately improve the member experience. A recent article, published by Associations Now, provides an example of how small data can go to work to help boost retention by personalizing each member’s experience.
Read about a popular way to use small data to serve members and highlight the value of membership. Don’t forget to share this one with your chapters.
