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Sharing Members: Optimizing the National & Chapters Intersection

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Presenter: Billhighway and Peggy Hoffman from Mariner Management & Marketing LLC

Knowledge bank > Webinar > Sharing Members: Optimizing the National & Chapters Intersection

What Is Discussed In This Webinar?

We’ll be working to walk through how to start mapping out your members’ experiences to find the overlap – the opportunity – between National and local, we’ll get you thinking about your members and answering key questions.

Sharing Members: Optimizing the National & Chapters Intersection

 

From the member’s perspective, the line between “chapter” and National is blurred. Let’s look at how we can tap the opportunity this presents through a process designed to examine the member experience from their viewpoint.

We’ll be working to walk through how to start mapping out your members’ experiences to find the overlap – the opportunity – between National and local, we’ll get you thinking about your members and answering key questions.

  • Where does your National and chapter experiences begin and end?
  • Where do they meet in the middle?
  • And who is best positioned to own and optimize a specific experience?

 

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