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Taking a ‘Trickle Up’ Approach to Chapter Engagement Programs

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Presenter: Peggy Hoffman, Mariner Management & Marketing LLC and Billhighway

Knowledge bank > Webinar > Taking a ‘Trickle Up’ Approach to Chapter Engagement Programs

What Is Discussed In This Webinar?

Every organization wants to provide chapter engagement programs to create meaningful membership experiences. Take a ‘trickle up’ approach to chapter engagement programs: identify a program that has been successful at a local level and then expand it nationally.

Taking a ‘Trickle Up’ Approach to Chapter Engagement Programs

 

Every organization wants to provide its chapters with the tools and programs it needs to create meaningful membership experiences. But each chapter is different and what sounds like a great idea from a national perspective might not always be a good fit at the local level.

Instead of taking a ‘trickle down’ approach to new programs, why not do the exact opposite and take a ‘trickle up’ approach: identify a program that has been successful at a local level and then expand it nationally.

In this webinar, we’ll
· Look at ways to identify the best programs for consideration
· Discuss different approaches to driving programs at a national level
· Highlight best practices when expanding a chapter-level program

 

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