More Than a Gut Check: Why Chapter Dashboards Are Important
Relationships between national organizations and their components are most effective when the two are supporting each other.
Chapters are vital to overall member satisfaction and delivering member value. And measuring chapter performance is key to developing the proper support to empower chapters to be most effective. Creating chapter dashboards is an important first step in this process. Management expert Peter Drucker said. “What gets measured, gets managed.”
It’s the reason internal teams are given quarterly key performance indicators (KPIs) and the reason that we keep score during sporting events; we need to track progress toward an outcome.
- That outcome then needs to be determined as successful or unsuccessful so we can take the necessary action to move in a positive trajectory.
- Understanding what chapters are doing well and where they could use some support puts your association in a position to make better decisions.
A chapter dashboard helps associations and their components track their success by reporting information in a manner that is easy to read and digest. It is the outcome of a standardized process for gathering and analyzing critical chapter and overall association data to gain visibility into the health of the organization as a whole.
In addition, chapter dashboards can act as a facilitator to build stronger, more collaborative relationships between national organizations and their chapters since conversations can be data-driven and more constructive.