to worry, everything functions the same. Reach out to [email protected]
if you have any questions or concerns.
If you asked chapter boards, leaders, members, and staff, to describe your association, chances are you would get a multitude of responses. Each time your stakeholders describe your association with a different voice, it muddies your brand. But there’s a way to ensure that your association spokespersons are conveying your brand — launch a Chapter Ambassador Program.
Branded with your association’s name, a Chapter Ambassador Program benefits both your association, chapters, and members. On the association side, the program creates greater awareness of your organization, ensures a consistent brand, and helps identify new leaders. For members, serving as an Ambassador enhances their leadership and career skills, thereby making participation a member benefit.
Join Sheri Singer, president, Singer Communications, who will discuss the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition.
Earn 1 CAE credit for attending this webinar
Celebrating 20 years at Singer Communications, Gold Circle award-winning communications pro, Sheri Singer, has worked with more than 100 associations helping them solve their PR, marketing and communications challenges. Before starting her firm, she was a senior executive with top PR agencies (Ketchum PR) and on staff with associations for 15 years.
Currently, she is Vice Chair of ASAE’s Research Foundation Development Committee. She was chair of ASAE’s Healthcare Committee and on ASAE’s Communications Section Council. She is the founder/organizer of Association Xchange, a free lunch and learn program for association professionals.