Chapter events are planned the same way now in 2023 as they were in 1993: a committee chooses topics and speakers, sometimes with board or staff input. When the event is announced, members often have no idea how the topics and speakers were chosen and may have differing opinions about their relevance.
If the event design process is more transparent and inclusive, members might feel differently. Give members the opportunity—individually or in focus groups—to suggest locations, topics, speakers, and activities and to provide other event feedback.
Add polls to newsletters about problems to solve, knowledge gaps, worrisome issues on the horizon, or desired skills. Find new resident experts by asking members for a story, challenge, or solution related to a specific topic. Who can share their success at an upcoming event?