Content is everywhere online. Many members don’t need the chapter for information and education; they can easily find that elsewhere. But some members don’t dedicate time to professional development and rely on chapter events to earn CE credits. Give them content, yes, but make it an effective and enjoyable learning experience.
Teach chapters about the principles of adult learning so they know what to ask and expect of speakers. A “train the trainer” video can help speakers shape the best sessions possible—a skill that many members and speakers can also apply in their day job. Every session should give attendees the chance to recall, discuss, and apply what they’re learning. They should always take away something they can apply at work in the coming days.
Encourage chapters to experiment with new session formats: talk show style, fish bowl, or ask-me-anything. Ask chapter leaders to share their event successes with you so you can share them with others.
People make registration decisions based on whether they see themselves represented in the speaker selection. Chapters can show their commitment to diversity by the speakers they choose.
Members are excited to get back to in-person events, but virtual is still important. Some people would rather stay home and earn credits online than drive across town or state for a chapter event. But what would get them onto Zoom if they already have several other virtual meetings that day?
Gather resources on virtual event design so chapters don’t simply try to replicate an in-person event. Instead of a full day of education, think in terms of two-hour blocks on a series of days. Virtual events are not the same as in-person, but they can provide compelling learning experiences and opportunities to connect with others.
Maya Angelou famously said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” A chapter member’s event experience has a big impact on their membership experience. They want to learn something, enjoy the company of others, and, most of all, feel seen and heard, appreciated, and like they belong.