Revenue Revamp: 5 Game-Changing Fixes Help Chapters Increase Non-Dues Revenue in 2024

As an association exec, you’d love for 2024 to be a year of strong non-dues revenue growth – for you and your chapters. If sponsors, exhibitors, and advertisers believe your chapters can positively impact their bottom lines, chapters will convert more customers with less effort.

But most chapters (and some associations) inadvertently turn off those buyers because of website navigation, collateral, and messaging that leaves prospects confused and unconvinced. How can we help our chapters?

This fun session outlines simple changes that will help chapters attract and convert sponsors, exhibitors, and advertisers efficiently and effectively including:

  • How to quickly create a compelling case to invest money with your association
  • Which stats and stories provide the most effective social proof of your value
  • What information buyers need at various stages of their buying journey

Download the Attendee Chat –  Get a glimpse into the lively conversation and takeaways shared during the webinar.

Review the Webinar Transcript – Dive into the nitty-gritty details at your own pace with the full transcript.

Webinar Resources – We’ve curated a treasure trove of resources to keep you in the loop:


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About the author

Sarah has a soft-spot for component relations professionals (CRPs), creating amazing experiences, and having a good laugh. She focuses her time at Billhighway on building and delivering chapter-focused resources, creating unique experiences for CRPs through webinars, events and the one-of-a-kind Component Exchange (CEX). Sarah is passionate about exploring new ideas and trying new things. What we really want to say is Sarah is a component bad@$$ who is sure to put a smile on your face.