Launching Your Association’s Chapter Ambassador Program: Ramp Up Member Engagement

If you asked chapter boards, leaders, members, and staff, to describe your association, chances are you would get a multitude of responses. Each time your stakeholders describe your association with a different voice, it muddies your brand. But there’s a way to ensure that your association spokespersons are conveying your brand — launch a Chapter Ambassador Program.

Branded with your association’s name, a Chapter Ambassador Program benefits both your association, chapters, and members. On the association side, the program creates greater awareness of your organization, ensures a consistent brand, and helps identify new leaders. For members, serving as an Ambassador enhances their leadership and career skills, thereby making participation a member benefit.

Join Sheri Singer, president, Singer Communications, to discuss the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition.

Brought to you by Billhighway, Impexium & Mariner Management.

View the session recording and downloading the slide deck. We know you’ll find them super valuable to share with your colleagues.

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About the author

Sarah has a soft-spot for component relations professionals (CRPs), creating amazing experiences, and having a good laugh. She focuses her time at Billhighway on building and delivering chapter-focused resources, creating unique experiences for CRPs through webinars, events and the one-of-a-kind Component Exchange (CEX). Sarah is passionate about exploring new ideas and trying new things. What we really want to say is Sarah is a component bad@$$ who is sure to put a smile on your face.