Association Resources 

Our goal is to make your life a little easier. Here, you’ll find awesome resources created just for associations with components (chapters, sections, states, and affiliates). 

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The 2019 Chapter Benchmarking Report

The report was designed to gather industry data that helps associations benchmark their chapter programs against others. We also wanted to fuel the dialogue on what makes an effective chapter—and an effective chapter/association relationship.

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2019 Benchmarking Report
Add Chapters to Make an Old Association Feel New
By Guest Author
16
Add Chapters to Make an Old Association Feel New
Launching a chapter network has helped PEN America recruit new members and reinvent opportunities for member engagement at the local level.
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How Good Stories Improve Fundraising
By Guest Author
14
How Good Stories Improve Fundraising
How do stories improve fundraising? Does storytelling really work? Associations that use it successfully say it requires inspiring stories.
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To Overcome “The Forgetting Curve,” Re-Use Educational Content
By Guest Author
14
To Overcome “The Forgetting Curve,” Re-Use Educational Content
Associations can (and should) combat The Forgetting Curve phenomenon, at least to some extent, by re-packaging and re-purposing this educational content.
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The Changing Role of Association Chapters
By Guest Author
15
The Changing Role of Association Chapters
A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy.
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Three Ways to Boost Conference Security
By Guest Author
14
Three Ways to Boost Conference Security
Conference security remains a priority for planners and attendees, and new technologies are being introduced to meet their needs.
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Three New Formats to Increase Engagement at Your Event
By Guest Author
15
Three New Formats to Increase Engagement at Your Event
Everyone wants to make their event more engaging, output-focused, and fun. But it’s hard to know how to get started. Here are three formats to try!
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Find a JOB Through Volunteering
By Peggy Hoffman
14
Find a JOB Through Volunteering
Incorporating volunteering into your job search is a win-win for you and the organization you volunteer for. Treat volunteer work as seriously as your job.
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Can We Leverage Chapters to Engage & Grow Membership?
By Peggy Hoffman
14
Can We Leverage Chapters to Engage & Grow Membership?
Can we leverage chapters? Yes, we can and we’ve talked to a couple of associations who are doing it! Associations like NAHB, PRSA, AOA, ANA, and more.
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Virtual Chapters: Are They a Viable Alternative?
By Peggy Hoffman
16
Virtual Chapters: Are They a Viable Alternative?
Are virtual chapters viable? The jury is still out on this question. You see virtual isn’t a slam dunk. It doesn’t necessarily solve the connection issue.
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7 Ways Chapters Have Succeeded in Volunteer Recruitment
By Peggy Hoffman
14
7 Ways Chapters Have Succeeded in Volunteer Recruitment
We've done numerous chapter leader workshops and report that there are chapters succeeding in building volunteer engagement where other chapters struggle.
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Test-Drive Your Next Member Recruitment Campaign
By Guest Author
14
Test-Drive Your Next Member Recruitment Campaign
Digital marketing tools make it easier to test out a member recruitment campaign in real time. AOA pilots several marketing tactics with chapters.
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Upcoming Events

Check out our calendar and register for an event today! Whether you’re looking to attend chapter workshops, industry conference sessions or webinars, you’ll find what you need to develop your skills and your organization here.

Guides & Templates

Searching for the next association guide, workbook, or template? Get access to a wealth of resources created exclusively for associations with chapters, sections, state, and affiliates.

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2019 Chapter Benchmarking Report
2019 Chapter Benchmarking Report

Mariner Management and Billhighway launched this second edition of the Chapter Benchmarking Report. The report was designed to gather industry data that helps associations benchmark their chapter programs against others.

2019 CEX Workbook
2019 CEX Workbook

The 2019 Association Component Exchange (CEX) workbook is your guide to experiencing the speakers, sessions, takeaways, and more from our 2019 conference.

Non-Dues Revenue
Non-Dues Revenue

GrowthZone assembled the top ten ways to increase your association’s non-dues revenue using technology you probably already have.

2018 CEX Workbook
2018 CEX Workbook

The 2018 Association Component Exchange (CEX) workbook is your guide to experiencing the speakers, sessions, takeaways, and more from our 2018 conference.

Chapter Banking
Chapter Banking

Discover the advantages of chapter banking in your association and see how this transformative technology can benefit your chapters.

Boost Association Membership
Boost Association Membership

To help, we’ve compiled a list of the top 50 ways your association can boost its membership, acquire new members, improve the sign-up process, and retain members.

Current State of Chapters
Current State of Chapters

The current state of chapters has been examined in order to best understand the underlying problems and needs of chapter-based associations.

Member Loyalty Study
Member Loyalty Study

What’s driving member retention? Where do different segments of members fall within the loyalty spectrum? How do members like to consume content?

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