Revenue Revamp: 5 Game-Changing Fixes Help Chapters Increase Non-Dues Revenue in 2024

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Revenue Revamp: 5 Game-Changing Fixes Help Chapters Increase Non-Dues Revenue in 2024

January 31 @ 12:00 pm - 1:00 pm

About the Webinar

As an association exec, you’d love for 2024 to be a year of strong non-dues revenue growth – for you and your chapters. If sponsors, exhibitors, and advertisers believe your chapters can positively impact their bottom lines, chapters will convert more customers with less effort.

But most chapters (and some associations) inadvertently turn off those buyers because of website navigation, collateral, and messaging that leaves prospects confused and unconvinced. How can we help our chapters?

This fun session will outline simple changes that will help chapters to attract and convert sponsors, exhibitors, and advertisers efficiently and effectively including:

  • How to quickly create a compelling case to invest money with your association
  • Which stats and stories provide the most effective social proof of your value
  • What information buyers need at various stages of their buying journey


Earn 1 CAE credit for attending this webinar

About the Speaker

Carrie McIntyre has been in the association industry for 30 years in sales and customer success roles. She founded Navigate to help associations – particularly chapters and small-staff organizations – increase non-dues revenue by aligning member value with industry partner results, fixing internal sales operations, coaching staff in sales roles, and helping associations turn their customers into enthusiastic advocates.

She started her career working for several DC-area associations in marketing and membership roles. She then worked for several for-profit companies that help associations generate non-dues revenue in both sales and customer experience roles and helped build two successful sales teams and sales operations from scratch. Carrie is a member of ASAE, TSAE, and the Professionals for Association Revenue and a regular speaker at in-person and virtual events on sales-related topics.



Brought to you by

Billhighway, Mariner Management & Impexium


January 31
12:00 pm - 1:00 pm
Event Category: