to worry, everything functions the same. Reach out to [email protected]
if you have any questions or concerns.
You would think starting a conference with a talk about data would be a recipe for morning snoozing, but that’s not what happened at Association Component Exchange (CEX). Peter Houstle, co-founder and CEO of Mariner Management & Marketing, shared highlights of the 2019 Chapter Benchmarking Report. Afterwards, three association execs described how they collect and use chapter data.
If you missed CEX, you can watch a replay of a recent Billhighway/Mariner webinar that covered the same content: Climbing to the Top: Chapter Data That Drives Innovation.
During the webinar, we asked participants how they collect chapter data. The most popular response was “staff outreach to chapters.” However, this method requires a lot of handholding, which could be a drain on resources. Other methods mentioned in the chat were:
Peter introduced two other methods we heard about during the benchmarking study. A popular one is a points-based chapter scorecard. HQ gives chapters a varying number of points for different activities, such as:
Chapters of the Association for Corporate Growth (ACG) do an annual self-assessment in which they rate their performance on activities in four categories—leadership and governance, programs and marketing, membership, and financial operations—against ACG best practices. The program was initially established to bring more objectivity to ACG’s chapter awards process. However, the competitive chapters now reach out to ACG to find out how they can improve their performance.