If your chapters are having difficulty with event attendance, it might be time to put some extra effort into the event planning and programming.
Marketing & Branding
Our marketing and branding resources are all about boosting member recruitment, marketing your chapter, and improving your member experience.
Launching a chapter network has helped PEN America recruit new members and reinvent opportunities for member engagement at the local level.
Associations can (and should) combat The Forgetting Curve phenomenon, at least to some extent, by re-packaging and re-purposing this educational content.
Some fresh marketing techniques might help increase your member acquisition rate. Here are three approaches to test with prospects.
If your onboarding program needs a shot of energy, consider these small tweaks to make the welcome feel more personal and relevant.
Whether you believe it or not – chapters can play a key role in membership and revenue growth for your association. How can you support them?
Your members can pitch in as content creators of social media feeds, newsletters, or blogs. These micro-volunteering opportunities can help members.
With everything going virtual these days, why not create a virtual chapter too? Let's dive into issues to consider when planning/launching virtual chapters.
Virtual chapters sounds like a great idea, don't they? Let's look at associations that use a virtual chapter to solve their membership challenges.
A hybrid chapter offers both the online and in-person experiences that members seek. Virtual or hybrid chapters deliver an online membership experience.