It’s good to meet people where they are, and it’s even better to meet them before they get there. An association’s college partnership cultivates a new generation of members by empowering and engaging them as students, building a foundation for the future.
Our membership recruitment resources will help ease the membership recruitment process. We share ideas for engaging, recruiting, and marketing to members.
One association got a boost in membership, engagement, and retention by listening to members, tailoring resources to directly meet their needs, and being open to new ideas.
Focusing on ways we can tap into our chapters’ successes thus making them a part of our overall membership strategy. We shared several success stories where chapter-generated programs became role-models for their associations and how we can make the case for chapters to our bosses.
When it comes to volunteering we've seen it all—the good, the bad, and the ugly. Help chapters reach their full potential.
Chapters are essential contributors to our association’s bottom line by delivering member value through education, volunteering, and networking.
Instead of overwhelming new members with a long list of benefits in a traditional printed brochure, the International Society of Arboriculture uses email to give them a handful of easy first steps to get involved.
A strategic approach that integrates the 3Rs—recruitment, retention and responsibility—can help your association create rewarding experiences for volunteers and maximize their contributions to the organization.
Associations responded remarkably well to an onslaught of challenges in 2020. A membership expert offers suggestions for navigating the start of a new year with your members in mind.
Quick, what’s the last extraordinary and memorable association experience you’ve had? We're sharing memorable experiences for members.