Digital marketing tools make it easier to test out a member recruitment campaign in real time. AOA pilots several marketing tactics with chapters.
Our membership recruitment resources will help ease the membership recruitment process. We share ideas for engaging, recruiting, and marketing to members.
As technology becomes better at removing the distance between people globally, will more chapters morph into special interest groups?
Chapters live and die by their educational events. Most of their revenue comes from event registrations, sponsorships, and exhibition fees.
Members communicate, research, network, learn, and interact with customers online. Joining a virtual community or chapter is the natural thing to do.
Virtual chapters sounds like a great idea, don't they? Let's look at associations that use a virtual chapter to solve their membership challenges.
This workshop will allow you to discuss elements your association should take into consideration when exploring and offering virtual components/communities.
What resources are needed? How do we support volunteer leaders? We are gathering a group of association execs in two workshops...
The first few months after they join your association, a new member is evaluating whether they made the right choice. Has membership met their expectations?