If your chapters are having difficulty with event attendance, it might be time to put some extra effort into the event planning and programming.
Membership Recruitment
Our membership recruitment resources will help ease the membership recruitment process. We share ideas for engaging, recruiting, and marketing to members.
Launching a chapter network has helped PEN America recruit new members and reinvent opportunities for member engagement at the local level.
A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy.
Some fresh marketing techniques might help increase your member acquisition rate. Here are three approaches to test with prospects.
If your onboarding program needs a shot of energy, consider these small tweaks to make the welcome feel more personal and relevant.
Whether you believe it or not – chapters can play a key role in membership and revenue growth for your association. How can you support them?
We've done numerous chapter leader workshops and report that there are chapters succeeding in building volunteer engagement where other chapters struggle.
Digital marketing tools make it easier to test out a member recruitment campaign in real time. AOA pilots several marketing tactics with chapters.
As technology becomes better at removing the distance between people globally, will more chapters morph into special interest groups?
Chapters live and die by their educational events. Most of their revenue comes from event registrations, sponsorships, and exhibition fees.