Digital marketing tools make it easier to test out a member recruitment campaign in real time. AOA pilots several marketing tactics with chapters.
Chapter ROI & Performance
Our chapter ROI and performance resources will walk you through how to boost your return on investment and how to increase your chapter performance.
We are fond of replacing "best" with "effective". Maybe though we need to go another step. Could we provide a tool using why or how?
The 2019 State of Community Management report reveals that communities are transforming organizations in fascinating (and profitable) ways.
The decision to close a chapter can be extremely difficult to make. Associations should consider these key indicators when deciding to close a chapter.
Check out this webinar where we share tools and tips for creating benchmarking dashboards that give input to your chapters and staff.
Chapters can play a key role in membership and revenue growth for your association: reach new audiences, provide community, and nail retention.
You don't need Lady Gaga on stage to glam up your chapter awards. Think about livestreaming the awards presentation, interviewing chapters for a case study.
Chapter awards get a lot of buzz for a day or two when winners are announced. But after that? How can you make chapter awards more meaningful to winners?
Chapter awards should be a popular event. If chapters are bored or think the process is daunting, your program might be considered a Pain-In-The-A** (PITA).
Chapter awards are a longtime tradition for associations, but since it's spring cleaning season, maybe it's time to give them the Marie Kondo treatment.