What sounds like a great chapter member engagement idea to you might not always be a good fit for your chapters. Instead of taking the usual -down approach to new chapter programs, why not do the exact opposite? Identify a program that is already successful at one of your chapters and trickle it up to the rest of your chapters.
In this two-post series, we’re sharing the experience and advice of three associations who had success with trickling up new chapter member engagement programs:
- NAIOP, The Commercial Real Estate Development Association
- Project Management Institute (PMI)
- Educational Theatre Association (EdTA)
WHY THE TRICKLE-UP APPROACH WORKS
Local chapters are the membership heartbeat of an association. They have more opportunities to see what members want and need. It can be tricky for National to introduce a new program to chapters. You won’t always know in advance if your great idea will be adopted or even work.
However, programs that trickle up from chapters to National attention give you a head start. The challenge is scaling these programs across the chapter network because what works for one chapter won’t necessarily work for another.
HOW TO TELL IF A CHAPTER PROGRAM IS READY FOR PRIMETIME
Ask your team these questions before investing too much time and money in chapter program ideas.