#3: PROVIDE ONLINE TRAINING FOR CHAPTERS
It’s trite but true: education is the best prevention. Leaders make mistakes that turn into crises because often they don’t know any better. They’re running a small membership organization without the benefit of years of experience and training.
Even if chapter leaders attend your annual leadership summit, all the information you provide there might be quickly forgotten unless you reinforce it over time. But remember, this training must fit into a chapter leader’s busy life. If you break the information down into small bites (microlearning), it is easier for a leader to read or watch when they have a few minutes—and easier to digest and recall.
For example, create a series of short videos on federal and state compliance issues. Translate the basics of tax-exempt status or remind them when and how to file taxes. These videos don’t have to be fancy. Record them on your phone and group them with other compliance training resources in your learning management system (LMS) or on your chapter leader web page. Take a look at the short video Charlotte and Peggy recorded on Zoom and emailed to CEX first-timers. Simple and effective!
Mix up your delivery of training content. Besides videos, use short articles (or blog posts), tip sheets, webinars, virtual roundtables, webinar and conference session recordings, and online courses made up 10-minute lessons.
If you use your LMS for online leadership training, you can track member participation. If you don’t have an LMS, post training content on a web page devoted to chapter leader resources.