If you’ve ever met with a career coach, they probably encouraged you to leverage your strengths instead of worrying about your weaknesses. This approach applies to chapters too. But first, you must identify the secret strengths that led to their success—their chapter bright spots.
The bright spot approach comes from best-selling authors Chip and Dan Heath. Instead of only focusing on solving problems, we should look for bright spots—chapters that are achieving unusual success in one specific area. Figure out what they’re doing differently and share that practice with the other chapters.
HOW TO IDENTIFY CHAPTER BRIGHT SPOTS
Every chapter wants more early-career members, right? Well, imagine one of your chapters has an amazingly large percentage of young professional members. What are they doing to attract and retain them?
Here are six steps to identifying a chapter bright spot and figuring out how it happens so you can help other chapters replicate that success.