SHARE BRIGHT SPOTS: EXCEPTIONAL CHAPTER BEHAVIOR AND PRACTICES
Just like Jerry convinced the Vietnamese mothers to share their meal routines in cooking circles, you must convince a bright spot chapter to share the steps to their success. Chapter leaders are more likely to sit up and pay attention if a peer is describing something different.
The Community Associations Institute (CAI) hosted a virtual chapter leader meetup where one of their bright spot chapters described their golf tournament planning process—we’ll share more on this chapter bright spot below!
Publish meetup recordings on your chapter leader website and in your community library. If a chapter leader isn’t comfortable speaking in front of a virtual crowd, then you can record, with permission, your conversation with them about the bright spot process or practice.
Share highlights of the bright spot—and the results—in chapter leader newsletters and on your chapter resources web page. The American Guild of Organists (AGO) shares success stories in their chapter leader newsletter.
AGO’s San Diego chapter was wrestling with a common challenge: creating engaging virtual experiences for members. They knew it wouldn’t happen without leadership making it a priority so they eliminated member-at-large board positions and replaced them with new volunteer leadership roles:
- Hospitality coordinator
- Chapter life/social media coordinator
- Education coordinator
- Membership coordinator
- Newsletter editor/webmaster
- Placement coordinator
Their bright spot behavior was figuring out what to do to prioritize these new leadership responsibilities, creating new positions, and giving these volunteer leaders ownership, authority, and accountability for creating virtual engagement.