Before COVID-19 changed the game, associations were already looking to geographic components (aka chapters) as an increasingly important engagement channel. In the 2019 Chapter Benchmarking Report, 64% viewed member engagement as an “absolutely essential” role for their chapters. Fast forward a couple of months and the value intensifies.
In the reasonable scenario that large meetings are on hold through much of 2021, the value of geographic chapters increases as members look for learning closer to home. Join Mariner Management’s Peter Houstle and Peggy Hoffman, FASAE, CAE, to explore the data and the stories from the field to unlock how we can use chapters to stay connected to members. Mariner Management is excited to partner with ReviewMyAMS to bring you this webinar. Down load the full Chapter Benchmarking report at http://bit.ly/2CBJ4tl.